Mascara Madness : August 2016

Saturday, September 3, 2016

Another quarter in my Mascara Madness has come to a close and it's time to share the results of the mascaras I've been using over the last three month. If you are new to Mascara Madness then here is what you need to know:

Every three months I choose a set of mascaras to use (around 3 - 4 different kinds). I spend a few weeks testing each of the mascaras in everything from formula, to wear time, to the brush style and everything in between. At the end of three months, I then come here to Embrace & Ignite and report back on my thoughts about what I've tried.

Super simple, right?

Over the last three months, I've been testing out some really good mascaras and some really bad mascaras and I'm finally ready to share my thought with you all and tell you which ones to go buy and which one's to avoid! Here are the mascaras we are going to talk about today:

  • L'Oreal Voluminous Butterfly Mascara in Blackest Black
  • Essence I <3 Extreme Crazy Volume Mascara
  • Marcelle Lengthening and Curling Mascara in Black
  • Covergirl Lash Bloom Mascara in Blackest Black

When I was choosing my new mascaras, I really wanted to make sure that I chose a selection from a variety of brands but I also wanted to stick to using drugstore mascaras. In my previous Mascara Madness (click here) you will know that I found some really good drugstore options and because of this I wanted to continue to test the back stock of drugstore mascaras to see if I could top the one's I've already tried.

Here's a little sneak peek....I DID! 

The first mascara I tried in this round of testing was actually the one I feel in love with the most and that I used for most of the three-month time period. So within further rambling let's get into the round-up and review:

**** see image of brush above

When new products launch in the market, I'm usually the last person to go and pick them up. I like to let the hype die down or read the reviews before I fully decide if I want to purchase a product to use and thus, try out here on Embrace & Ignite. So when L'Oreal released their new Voluminous Butterfly Mascara I didn't jump and I sat and waited for the reviews to come in. Many of them were really good and many YouTubers loved this mascaras and others really hated this mascara. So when I ventured to my drugstore and found this mascara on a crazy deal - I mean like under $5 - I decided that it was time to try it. I can't tell you why the mascara was so cheap but I believe I bought it at the time when one of my local drugstores had too much stock and needed to clearance some out.

Here is what I think of this mascara:

When you first open this mascara you are going to be scared of the brush. It's a plastic bristle brush but it's very much in the shape of a butterfly. I love plastic brushes with soft bristles and I actually really loved the shape of this brush. While it takes some getting used to it really allows you to comb the mascara through the lashes making sure you coat each evenly and allowing you to avoid clumps!

The formula is the biggest perk to this mascara. While it might seem wet at first you will appreciate this as you apply the mascara to your lashes. This type of formula combined with the unique brush avoids clumps and really goes onto the lashes really well. The formula also gives you amazing volume - as it is intended - but it also helps provides amazing separation and some length. This makes the formula the perfect one for my lashes since I'm looking for all three of those qualities: volume, length, and separation. Combine all of the qualities within a fantastic black formula and it's a match made in heaven.

The only couple of points I want to make is that this mascara does have a scent to it that you are going to notice upon use. But it doesn't linger and it hasn't affected my eyes at all. And the mascara in the tube doesn't seem to want to dry out so because of this factor you might be tempted to keep this mascara longer than the 3-month expiration date but I recommend throwing this out. Because of the more wet formula, it's also more likely to grow bacteria faster! EW!

100% YES!

**** see image of brush above

This mascara left my drawer approximately 3 - 5 times in the last three months. The first time trying this the product really didn't seem that bad but I did notice that my eyes itched throughout the day. Thinking nothing of it, I used this product again with the same result and then on about the third use I removed my makeup and noticed my left eye was extremely red and itchy. I decide to lay off makeup for a few days and I quickly developed a stye!

Because I had been using this mascara at the time, I decided to discontinue use of the product because of the build up of bacteria from my infection. And because this was the only thing different I used in my routine and might have been the cause of this issue.

Upon the first couple of uses of the mascara I really didn't notice a huge different in my lashes. They simply just looked like my lashes but black. There was no length, volume or curl to the lashes which was quite disappointing considering the name of the mascara. The brush and application was another thing that I felt was just average. At first, I had trouble transferring the product from the brush to my lashes and I just felt like there were much better mascaras that I wanted to reach for. Since I didn't test this mascara for a longer amount of time, I don't feel like I have all of the knowledge to speak on the formula or wear-time.

100% No!

**** see image of brush above

Essence has been a long-time favorite brand of mine and many of my posts here on Embrace & Ignite contain at least one Essence product - or so it seems. Years ago I tried the Essence I <3 Extreme Mascara and really loved the formula so I was quite interested to try the Crazy Volume formula during this round of Mascara Madness.

The brush on this mascara is a plastic bristle brush and they are extremely short to the base. This also is a large brush and takes some getting used to when applying the product. When I first started using this I did have to go in and clean up under my brow where I would get some mascara transfer from the application process. Another thing to be careful of is that because of the short bristles you do have to get this brush pretty close to your eye and I did experience some discomfort with this and I even poked myself once for twice with it. Because of this large size, it also doesn't apply to the lower lashes well within transferring to the skin.

As for the formula of the mascara, it tends to start out as a wet formula that clumps onto the brush so you do have to pay attention to wipe excess product off. This formula also seems to be really locked in the tube well which has caused the mascara not to dry out. Upon application, this formula doesn't provide that 'crazy volume' like I thought it would. While it comes provide average volume with a name like 'Crazy Volume' I was expecting something much more than I got.

Only if I needed something affordable and in a hurry!

**** see image of brush above

When this product first launched I read countless reviews of good things and this really got me excited about trying it. Covergirl was the first makeup brand that I ever bought a mascara from so it was also a bit nostalgic. During a storewide sale around Christmas, I was actually able to purchase this mascara for only $1.50 (CAD) and I'm super happy it was so cheap because this mascara was completely unusable for me. Here's why:

The brush on this mascara is a plastic bristle brush with quite short and spike bristles. Along with that, the bristles have no flexibility which causes the brush to be a very hard plastic and when applying this mascara it actually hurt! It caused tugging on my lashes and getting the mascara to transfer to my lashes was near impossible. Because this product was so difficult to use the first few uses, I decide to discontinue use and move this into my 'trash' pile.

100% No!


During this Mascara Madness, I was really disappointed with most of the mascaras I tried with the exception of the L'Oreal Butterfly Mascara. Of all of the mascaras that I tried this would be the only one that I would repurchase or use in the future. Comparing this set of mascaras to the previous set I actually am still loving the following:

  • Clinique High Impact Mascara
  • Lancome Hypnose Star Mascara
  • Rimmel Super Curler 24Hour Mascara
  • L'Oreal Voluminous Butterfly Mascara
I'm excited to dig inside my backup products and choose another couple of mascaras to use for the next couple of months. I'm hoping this selection will be much better than the ones I just tried and I will be able to expand my list of products that I would repurchase. I'm also hoping that I'll be able to find my holy grail mascara by doing this series. 

What mascaras have you tried lately?
What mascaras have you been loving lately?

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Embrace and Ignite is a beauty blog run by Krystal-Marie which is dedicated to being the buzz-hub for the latest and greatest beauty products.

Thank you all for sharing my love of beauty and makeup and I look forward to connecting with you all in the comments section!